About Us

Please note that I am migrating this website to my new address at BenHoole.com and am establishing redirects for each product as it is moved. You may therefore be redirected to BenHoole.com while browsing this site. Ladies' clothing will be moving to Jacqui's website at JacquiHoole.com.au and so you may be redirected there whilst browsing ladies' categories. The migration should be completed within a few days.

The ANARK brand was founded by Australian couple Ben & Jacqui Hoole. We've been designing and developing quality apparel for nearly 20 years and boxing, martial arts and fitness products for the better part of a decade. And, as 20 year+ specialist online distributors, we're able to deliver outstanding customer service and online shopping experiences.

At ANARK we - in collaboration with a global network of talented manufacturers - design and produce a range of top-end, enthusiast-level gym, boxing and martial arts clothing and accessories. We offer top-end products at competitive prices, backed by professional and knowledgeable customer support and quick, easy and reliable online shopping.

Ben Hoole _{(MBA, MPET., B.Comm)} has over 30 years of small business experience and holds an undergraduate degree in accountancy, a master's degree in business administration, and a master's degree in professional education and training.

Prior to founding our company in 2001, Ben worked for around 15 years as a coach/ trainer, qualified naturopathic nutritionist and gym owner/ manager. He is a former competitive bodybuilder and long time boxer and black-belt martial artist. Now in his late 50s, he has been lifting and fighting uninterrupted for over 30 years, and maintains intensive daily training in bodybuilding, boxing, Muay Thai and Taekwon-Do. His wife and daughter both also hold black belts in martial arts.